Gerald Ford - Your Preferred Vehicle Destination

Lock In Your Incentives When You Custom Order A New Vehicle

We've got great deals on the car of your dreams. We've got the Incentive Protection Program that lets you lock in incentives when you order your next vehicle from Gerald Ford. Don't wait for a better deal. If the specials available at the time of delivery are better than the ones you ordered, that's the deal you get!

Incentives Protection: How Does It Work?

The Gerald Ford sales team works with you to get the best deal available, so you don't have to worry about surprises, hidden charges, or stress when placing your custom order. If a bigger discount is offered at the time of delivery, you will receive the greater discount! Essentially, you will be eligible for qualifying incentives when you place your order or at final delivery, whichever is more convenient for you.

The Gerald Ford Custom Order Process: How Does It Work?

Get your new Ford truck, SUV, or commercial vehicle configured the way you want it by starting here, then going anywhere with the fastest and easiest personalized auto buying process. In contrast to purchasing available inventory on the lot, a custom order allows you to customize a new vehicle according to the model and features you prefer. As soon as your order request is accepted, we'll inform you and provide you with updates and resources to track it.

Save Your Spot at Gerald Ford

Customers who want Ford vehicles with a closed order bank can now "Save Your Spot" at Gerald Ford. When Ford starts taking orders for the next model year in the coming months, you'll get the best experience when you get on our priority list. You'll be sure not to miss out on the rush to order high-demand models like the Ford Bronco and Maverick.